What You're Made For is a compelling memoir that chronicles the extraordinary life of George Raveling, a pioneering basketball coach and influential Nike executive. Co-authored with bestselling author Ryan Holiday, the book offers profound insights into leadership, resilience, and the pursuit of excellence.

Raveling's journey began in the segregated streets of Washington, D.C., where he faced early adversity, including the loss of his parents. Through determination and passion, he rose to become the first Black head coach in the Pac-8 conference and later played a pivotal role in sports marketing at Nike. Notably, he was present at the March on Washington and received the original copy of Martin Luther King Jr.'s "I Have a Dream" speech. His influence extended to mentoring legends like Michael Jordan, whom he encouraged to partner with Nike, leading to the creation of the iconic Air Jordan brand.

Why Read This Book?

• Inspiring Life Story: Raveling's ascent from humble beginnings to becoming a sports and business icon exemplifies the power of perseverance.

• Leadership Lessons: The book distills decades of wisdom on mentorship, integrity, and personal growth.

• Cultural Impact: Provides a unique perspective on significant historical events and their intersection with sports.

• Collaborative Insight: Ryan Holiday's narrative expertise enriches Raveling's experiences, making them accessible and impactful.

About the Authors

George Raveling is a Hall of Fame basketball coach and former Nike executive known for his mentorship and leadership in sports. Ryan Holiday is a bestselling author recognized for works like The Obstacle Is the Way and The Daily Stoic, focusing on philosophy and personal development.