In "Think Bigger," acclaimed author and choice expert Sheena Iyengar presents a groundbreaking method to answer the question: How do we generate our best ideas? Drawing on recent advancements in neuro- and cognitive sciences, Iyengar offers practical, evidence-backed tools designed to spark creative thinking and empower individuals to make more meaningful choices.

Why You Should Read?

• Learn an innovative, research-backed method for consistent idea generation.
• Access practical tools derived from neuro- and cognitive sciences to enhance creativity.
• Demystify the creative process, proving that powerful ideas are accessible to everyone, not just a select few.
• Develop strategies for making more impactful and meaningful decisions in all aspects of life.