In this frank, funny, and meticulous exploration, a leading social scientist examines the striking facts surrounding racism, how these truths have been uncovered, and the practical steps we can take to address them. Despite polarized debates on social media and in public discourse, society remains largely confused about the nature and persistence of racism. By cutting through divisive rhetoric with decades of rigorous, quantitative research, this book reveals shocking truths about how racism impacts our friendships, healthcare, justice systems, and financial lives, ultimately challenging readers to see the world through a new lens.

Why You Should Read?

• Discover clear, data-driven insights that move beyond anecdotes to explain the systemic reality of racism.
• Learn how subtle biases affect everyday life, from job interviews to online commerce.
• Engage with a narrative that is as entertaining and funny as it is unnerving and essential.
• Gain a deeper understanding of why current attempts to address racism often fall short and how we can improve them.

About the Author

Keon West is a prominent social scientist whose work focuses on the empirical study of social issues, including prejudice and discrimination. He is known for his ability to translate complex quantitative data into accessible, thought-provoking insights that challenge conventional wisdom and encourage meaningful social change.