Betty Friedan’s groundbreaking work delves into the unsettling issue faced by American housewives, challenging the societal myth of the ‘happy housewife heroine’ and critiquing the role of advertising in maintaining this illusion.

Why You Should Read?

• Explores the hidden struggles of women in domestic roles, offering a fresh perspective on gender roles.
• Critiques the influence of advertising in shaping societal expectations and norms.
• Part of the Penguin Modern series, featuring diverse voices and thought-provoking content.
• Ideal for readers interested in feminist literature and social commentary.