“The Birth of Korean Cool” by Euny Hong is an engaging exploration of South Korea’s remarkable transformation into a global cultural powerhouse. From its strict education system to its vibrant pop culture scene, the book delves into how South Korea became a leader in business, technology, and entertainment. Through fascinating stories of teachers, chefs, pop stars, and government officials, Hong reveals the secrets behind the country’s rise to fame, including the creation of synchronized boy bands and the global success of K-pop, films like “Parasite,” and series like “Squid Game.”

Why You Should Read?

• Discover the fascinating journey of South Korea from an uncool nation to a cultural icon.
• Gain insights into the impact of South Korea’s education system on its global success.
• Explore the stories behind global phenomena like BTS, “Parasite,” and “Squid Game.”
• Perfect for readers interested in pop culture, global trends, and South Korean history.