Proven tools and strategies to achieve sustainable growth Leaders across industries have used the techniques provided in this book to start and scale businesses from day one through a $1 billion valuation―and these success stories are just the beginning of what you’ll learn. Written by Verne Harnish, founder of the Entrepreneurs’ Organization and Global Scaleup Fellow in The Entrepreneurship Center at Harvard (TECH), this book distills four decades of experience honed through an executive program he founded with MIT and still teaches today. Start to Scale focuses on four critical decisions every company must get right: People: Attract and retain A-players organized in a team of teams structure Strategy: Create a customer-focused plan that crushes the competition Execution: Master what it takes to get relentless repeatability, key to the brand Cash: Supercharge your cash flow to fuel long-term growth You’ll also gain access to a set of one-page tools including the One-Page Strategic Plan (OPSP) to align your organization; initiate effective meeting rhythms to drive accountability; and establish practical ways to gather and act on customer and employee intel. Whether you’re launching a startup or scaling an established company, Start to Scale provides the roadmap.