We used to think of failure as a problem, to be avoided at all costs. Now, we're often told that failure is desirable - that we must 'fail fast, fail often'. The trouble is, neither approach distinguishes the good failures from the bad. As a result, we miss the opportunity to fail well. Here, Amy Edmondson - the world's most influential organisational psychologist - reveals how we get failure wrong, and how to get it right. Drawing on four decades of research into the world's most effective teams, she unveils the three archetypes of failure - basic, complex and intelligent - and explains how to harness the revolutionary potential of the good ones (and eliminate the bad). Along the way, she poses a simple, provocative question- What if it is only by learning to fail that we can hope to truly succeed?

About the Author

Amy Edmondson is the Novartis Professor of Leadership and Management at the Harvard Business School. She is the author of several books, including The Fearless Organization, and is widely recognized for her pioneering research on psychological safety and teaming. Her work has been featured in numerous publications, and she is a highly sought-after speaker and consultant for organizations worldwide. Edmondson's insights have profoundly influenced how leaders and teams approach innovation and problem-solving.