In "Profit First", serial entrepreneur and author of cult classics like The Pumpkin Plan and The Toilet Paper Entrepreneur, Mike Michalowicz presents a simple yet revolutionary cash management system designed to help small businesses achieve instant profitability. Challenging conventional accounting wisdom, he flips the traditional formula to prioritise profits, ensuring businesses thrive instead of just surviving in a cycle of financial struggle.

Why You Should Read?

1. A Radical Approach to Profitability: Learn how shifting from the outdated Sales - Expenses = Profit formula to Sales - Profit = Expenses can dramatically change your business's financial health.
2. Simplified Accounting: Discover four straightforward principles that make managing finances easier, allowing business owners to rely on clear bank account balances instead of complex spreadsheets.
3. Sustainable Growth: Understand why early and consistent profitability paves the way for long-term business success.
4. Real-Life Case Studies: Benefit from practical, step-by-step strategies supported by real-world examples that showcase how the Profit First system works effectively.
5. Engaging and Practical: Michalowicz’s signature humour and relatable advice keep financial management interesting and accessible for entrepreneurs at any stage.

Whether you're a seasoned business owner or just starting out, Profit First offers a game-changing roadmap to reclaim control over your finances and build the profitable business you’ve always dreamed of.