"Nudge" by Nobel laureate Richard H. Thaler and Cass R. Sunstein explores how subtle changes in presentation, known as 'nudges,' can guide individuals towards making better decisions. This updated edition applies the principles of libertarian paternalism to contemporary issues such as COVID-19, diet, personal finance, retirement savings, medical care, organ donation, and climate change, demonstrating how understanding human biases can improve individual and societal well-being without restricting freedom of choice.

Why You Should Read?

• Understand how the architecture of choices influences personal and public decisions.
• Learn practical applications of behavioral economics to improve outcomes in health, wealth, and happiness.
• Gain insights into common human biases and how to mitigate their negative effects.
• Discover how 'nudges' can be used ethically to foster better decisions in individuals, companies, and governments.