Incognito: The Secret Lives of the Brain invites readers to explore the vast, unseen world governing our thoughts and actions. Neuroscientist David Eagleman reveals how the majority of our mental life—from decision-making to perception—operates beyond our conscious awareness, challenging our understanding of self and free will.

Why You Should Read?

• Gain a deeper understanding of how the unconscious brain shapes every aspect of your existence.
• Explore fascinating case studies and scientific insights into perception, decision-making, and memory.
• Reconsider fundamental questions about free will, responsibility, and the very nature of consciousness.
• Discover the hidden mechanisms that drive human behavior, presented in an accessible and engaging style.