In Everest, Inc., Will Cockrell investigates the commercialization of Mount Everest. This book examines how the world's highest peak has evolved into a major business venture, exploring its history, economic forces, and the ethical dilemmas surrounding modern expeditions. It sheds light on the significant impact of tourism and commerce on the mountain itself and the surrounding Sherpa communities.

Why You Should Read?

• Understand Everest's shift from an emblem of human endurance to a commercial enterprise.
• Explore the ethical and environmental implications of commercial climbing on the Himalayas.
• Engage with a narrative that combines adventure history with critical analysis of modern tourism.