Entrepreneurship

Entrepreneurship provides a compact yet comprehensive exploration of entrepreneurship, offering insights into the characteristics, challenges, and strategies that define successful entrepreneurs. Authored by experts Paul Westhead and Mike Wright, this book delves into key topics such as the types of entrepreneurs, the role of innovation, the dynamics of start-up businesses, the importance of risk-taking, and the impact of entrepreneurship on economic growth and society.

The authors also examine the global landscape of entrepreneurship, discussing how it differs across cultures and regions, as well as the varying structures of entrepreneurial ventures. Through a mixture of theory, case studies, and examples, the book offers an accessible introduction to the field, appealing to those interested in starting a business, understanding entrepreneurial practices, or studying the evolution of entrepreneurship as a concept.

Why Read This Book

• Get a succinct and comprehensive introduction to the world of entrepreneurship.
• Understand the key characteristics that make an entrepreneur successful and how these traits can be cultivated.
• Learn about the different types of entrepreneurial ventures and their impact on the economy.
• Explore real-world case studies that showcase the practical application of entrepreneurial theory.
• Gain insights into how entrepreneurship works in different cultural and global contexts.
• Ideal for students of business and aspiring entrepreneurs looking for a solid foundation in the subject.

About the Authors

Paul Westhead and Mike Wright are distinguished scholars in the field of entrepreneurship. They have extensive experience in researching and teaching the dynamics of entrepreneurship, particularly the factors that influence entrepreneurial success and the broader impact of entrepreneurial activity. Both have contributed to numerous academic papers and texts on entrepreneurship, making them respected voices in the academic community. Their expertise bridges the gap between theoretical knowledge and practical application, offering readers a well-rounded perspective on the field.