Decisive by Chip and Dan Heath is a comprehensive guide that explores the psychological traps and biases that affect our decision-making processes. The book presents practical strategies to help individuals and organizations make better, smarter decisions. Drawing on decades of research, the Heath brothers provide a four-step process to counteract biases and make sound choices: Widen your options, Reality-test your assumptions, Attain distance before deciding, and Prepare to be wrong (WRAP). Through real-life examples, insights from psychology and behavioral economics, Decisive offers readers a fresh perspective on how to avoid common decision-making pitfalls.

Why read this book

• Learn practical strategies to improve personal and professional decision-making.
• Offers a framework that addresses the cognitive biases that commonly impair judgment.
• Packed with actionable insights from real-world case studies, making it useful for individuals in leadership roles, entrepreneurs, and anyone looking to enhance their decision-making process.
• The engaging writing style makes complex psychological concepts accessible and easy to apply in daily life.

About the Authors

Chip Heath is a professor at Stanford’s Graduate School of Business, and Dan Heath is a senior fellow at Duke University’s CASE center, focusing on social entrepreneurship. Together, they have co-authored bestselling books like Made to Stick and Switch, which have been acclaimed for their engaging style and practical approach to solving everyday challenges. The Heath brothers are known for their research into decision-making, communication, and behavior change, making their books popular among business leaders and academics alike.