Blue Ocean Shift builds on the groundbreaking concepts of Blue Ocean Strategy and offers a roadmap for organizations to move from cutthroat competition to creating new market spaces—“blue oceans.” Renée Mauborgne and W. Chan Kim provide actionable insights for businesses of all sizes, using case studies, tools, and a step-by-step guide to innovate and achieve sustainable growth.
Why Read This Book
- Learn strategies to break out of crowded markets and create new opportunities.
- Gain practical tools for managing organizational change and embracing innovation.
- Explore inspiring real-world case studies from diverse industries.
- Understand how to reduce risk and align teams for growth initiatives.
- Perfect for leaders, entrepreneurs, and professionals aiming to redefine their markets.
About the Authors
Renée Mauborgne and W. Chan Kim are renowned professors and co-directors of the INSEAD Blue Ocean Strategy Institute. Their work has redefined strategic thinking in business, and their previous book, Blue Ocean Strategy, is a global bestseller, translated into over 40 languages.
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