In 'Revenge of the Tipping Point,' Abacus re-examines the powerful forces behind social epidemics and the concept of 'tipping points.' This volume shifts focus to the darker side of contagious phenomena, exploring how societal trends can be engineered and manipulated. Through compelling narratives, the book uncovers the mechanisms of widespread social influence in the modern world.

Why You Should Read?

• Explores the mechanics of social contagions, from everyday trends to global crises.
• Investigates the emergence and impact of social engineering in contemporary society.
• Analyzes real-world examples, including the opioid crisis and global pandemics.
• Offers critical insights into understanding and navigating the interconnected modern world.