In The Four, Scott Galloway offers a provocative analysis of how Amazon, Apple, Facebook, and Google have come to dominate modern life. Galloway reveals the strategies, innovations, and sometimes ruthless tactics that have made these companies the most powerful entities in the world. He also questions their unchecked influence on society and explores what their dominance means for the future of business, privacy, and culture.
Why Read This Book
- Provides a deep dive into the inner workings of the tech giants shaping the modern world.
- Combines sharp business insights with accessible storytelling.
- Challenges readers to think critically about the ethics and consequences of big tech.
- Written by a renowned business professor with real-world experience.
About the Author
Scott Galloway is a professor at NYU Stern School of Business, an entrepreneur, and a sought-after speaker on technology and business strategy. Known for his candid insights and sharp wit, Galloway has founded multiple companies, including Prophet and Red Envelope. His expertise in marketing and digital business has made him a prominent voice on the impact of technology on society. Galloway is also the author of Post Corona: From Crisis to Opportunity.
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