David Orrell's 'Behavioural Economics' explores the interplay between psychology and economics, demonstrating how human behavior shapes economic decisions. The book examines the limitations of traditional economic models in accounting for cognitive biases, emotional responses, and social influences, offering insights into their impact on theory and policy.

Why You Should Read?

• Understand how psychological factors influence economic and financial decisions.
• Critique conventional economic models with a fresh perspective.
• Learn practical applications for improved policy-making and personal finance.
• Access complex economic concepts presented clearly for a broad audience.