“Selling Sexy” delves into the meteoric rise and eventual decline of Victoria’s Secret, a brand that transformed from a small boutique chain into a retail giant with over $8 billion in annual sales. It explores how the company, under Les Wexner’s leadership, became a cultural phenomenon with its glamorous catalogs, airbrushed ads, and iconic fashion shows, setting an unattainable beauty standard for American women. However, as societal views on beauty evolved, Victoria’s Secret struggled to adapt, leading to a crisis. The book also sheds light on Wexner’s controversial ties with Jeffrey Epstein, adding another layer to the brand’s complex history. Now under new ownership, Victoria’s Secret is striving to reclaim its allure.

Why You Should Read?

• Offers an insider look at the rise and fall of a retail powerhouse.
• Explores the impact of beauty standards on American culture.
• Provides insights into the controversial connections of its former owner.
• Appeals to readers interested in business, fashion, and social change.