Imagine a chimpanzee rampaging through a datacenter powering everything from Google to Facebook. Infrastructure engineers use a software version of this ?chaos monkey? to test online services? robustness?their ability to survive random failure and correct mistakes before they actually occur. Tech entrepreneurs are society?s chaos monkeys. One of Silicon Valley?s most audacious chaos monkeys is Antonio Garc?a Mart?nez.

After stints on Wall Street and as CEO of his own startup, Garc?a Mart?nez joined Facebook?s nascent advertising team. Forced out in the wake of an internal product war over the future of the company?s monetization strategy, Garc?a Mart?nez eventually landed at rival Twitter. In Chaos Monkeys, this gleeful contrarian unravels the chaotic evolution of social media and online marketing and reveals how it is invading our lives and shaping our future.