"Emotion by Design" by Greg Hoffman, former Chief Marketing Officer at Nike, offers a practical framework for infusing creativity and emotional connection into branding and marketing. Drawing on his experience crafting iconic campaigns for global sports figures and major events, Hoffman reveals how strategic design can build powerful, resonant brands.

Why You Should Read?

• Learn how to integrate emotion into brand strategy and product design.
• Gain insights from Nike's successful marketing campaigns and creative processes.
• Discover methods for fostering a creative culture within any organization.
• Understand the importance of storytelling in connecting with customers.