Sangeeta Waldron challenges the conventional view of Corporate Social Responsibility (CSR), asserting that it must be an authentic core business practice, not merely a public relations tactic. This book provides a clear framework for integrating genuine social responsibility to foster lasting trust and maximize long-term business performance.

Why You Should Read?

• Learn to implement authentic CSR strategies for true business impact.
• Understand the precise and ethical role of Public Relations within CSR initiatives.
• Gain actionable insights from global business leaders and established companies like Tata, Dabur, and ITC.
• Build and sustain consumer and employee trust in today's value-driven market.