Unreasonable Hospitality

The book tells how Will Guidara took charge of Eleven Madison Park, a struggling two-star brasserie in New York City, when he was twenty-six. As the book tells it, the restaurant was named the best in the world eleven years later. The change came through what the book calls unreasonable hospitality: reinventing the place, making the kitchen and the dining room true partners, and going far beyond what guests expect. It also covers leading a team, from giving praise and criticism to helping every employee think like an owner, and argues that any business can be a hospitality business.

Why You Should Read?

• Discover why the book says any business can be a hospitality business and offer extraordinary experiences.
• Enjoy stories of guest surprises, such as a sand-filled private dining room for a couple whose holiday was cancelled.
• Learn how to give praise and criticism with intention, and why giving more often solves tough business problems.
• Understand why the book says real magic happens when every employee starts thinking like an owner.

About the Author

Will Guidara was born in 1979 and is an American restaurateur who works from New York City. Together with chef Daniel Humm, he co-owned Make It Nice, a hospitality group begun in 2011. The group's venues include Eleven Madison Park, NoMad New York, NoMad Los Angeles, NoMad Las Vegas, NoMad Bar and Made Nice.