The Formula by Joshua Robinson, Jonathan Clegg

The Formula

Rs.1,118.00
The Formula
Joshua Robinson,Jonathan Clegg

The Formula

How Rogues, Geniuses, and Speed Freaks Made F1 the World's Fastest-Growing Sport

9781800962453 International Standard Book Number (ISBN)

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Description

The Formula tells the story of how F1 grew into a multi-billion-dollar global media business, as the book presents it. It looks at the business side of the sport: not only the cars and races, but also the deals and the financial operation behind them. Ferrari, Bernie Ecclestone, Christian Horner, Daniel Ricciardo and Lewis Hamilton appear in the story. The book follows a commercial empire built in the 20th century, left almost obsolete in the early 21st, and now dominant again. Its themes include big money, feuds and daring gambles.

Why You Should Read?

  • Discover how the book traces F1 from a 20th century commercial empire to a world leader today.
  • Understand the deals and the financial operation that sit beneath the cars and the races.
  • Meet Bernie Ecclestone, Christian Horner, Daniel Ricciardo and Lewis Hamilton, along with the Ferrari team, inside the sport's business story.
  • Enjoy a tale of big money, intense feuds and audacious gambles set in glamorous locations.
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Product Details
ISBN-13 9781800962453
Cover / Binding Paperback
Publisher Monoray
Pages 320
Publication Year 2025
Dimensions 12.8 x 2.8 x 19.8 cm
Weight 213 g
Genres:
BusinessSports

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The Formula by Joshua Robinson, Jonathan Clegg
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