In Shoe Dog, Nike co-founder Phil Knight recounts the complete story of building one of the world's most recognizable brands. From selling sneakers out of his car to navigating a global enterprise, Knight offers a detailed look at the entrepreneurial journey, including the significant challenges, pivotal decisions, and ultimate triumphs that defined Nike's early years.

Why You Should Read?

• Understand the origins and growth of Nike directly from its founder.
• Gain insights into the realities of entrepreneurship and brand development.
• Learn about resilience and strategic thinking in the face of business obstacles.