Elastic

Elastic Thinking is the ability to adapt and find new ideas when the world keeps changing. Leonard Mlodinow explores how our brains developed a taste for novelty long ago, and how that gift helps us today. He looks at artists, writers, musicians and innovators who changed how we see things, and at organisations that adapted to new technologies. He also asks what gives the human brain an edge over computers, and shows how readers can test their own brain power and build their capacity for flexible thought.

Why You Should Read?

• Learn how to hone elastic thinking to succeed at work and in everyday life.
• Discover how flexible thinking let great artists and innovators create paradigm shifts.
• Explore how some organisations adapted to new technologies while others failed.

About the Author

Leonard Mlodinow is an American theoretical physicist and mathematician, screenwriter and author. In physics he is known for his work on the large N expansion and on the quantum theory of light inside dielectrics. He has written books for the general public, including The Drunkard's Walk, The Grand Design with Stephen Hawking, War of the Worldviews with Deepak Chopra, and Subliminal. He also gives public lectures and makes media appearances.