Alchemy Penguin Random House

Alchemy

Rs.1,120.00
Alchemy
Rory Sutherland

Alchemy

9780753556528 International Standard Book Number (ISBN)

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Description

Rory Sutherland's 'Alchemy' explores the application of unconventional thinking and creativity to problem-solving, particularly in marketing and business contexts. The book demonstrates how imaginative and often counter-intuitive approaches can lead to significant breakthroughs and success in various aspects of life and commerce.

Why You Should Read?

  • Examines innovative strategies for tackling complex problems.
  • Offers fresh perspectives on marketing, business, and human behavior.
  • Provides practical insights through engaging real-world examples.
  • Challenges traditional logic by advocating for creative, contrarian solutions.
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Product Details
ISBN-13 9780753556528
Cover / Binding Paperback
Publisher W. H. Allen
Pages 384
Weight 270 g
Genres:
BusinessPsychology

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