Negotiating 101

Negotiating 101 is a quick, easy guide to the skill of making a deal, meant for readers in business and careers who hold no MBA. The book treats negotiation as a talk in which each side gives a little and takes a little, so that you can reach something that matters to you. It explains what negotiation is not, including a fight or a shouting match. It also deals with the fear many people feel, and the book says preparation eases it. Its main aim is business, yet the book notes the same skills help in everyday life.

Why You Should Read?

• Learn when a negotiation is worth your effort, as the book advises negotiating smart rather than often.
• Understand why the book says a good negotiation stays calm, civil and factual instead of turning into a fight.
• Gain a way to face the fear of negotiating, since the book says preparation builds confidence.
• Use business negotiating skills in daily life, because the book says the same strategies work outside work.