Hooked Penguin Random House

Hooked

Rs.1,438.00
Hooked
Nir Eyal

Hooked

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Rs.1,438.00

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Description

Hooked by Nir Eyal explores the psychology behind habit formation and offers a practical framework for designing products that users engage with repeatedly. Based on behavioral psychology, the book outlines the 'Hook Model' – a four-step process to build products that foster habitual use and long-term engagement.

Why You Should Read?

  • Learn a practical framework for building habit-forming products.
  • Understand the psychological principles that drive user engagement.
  • Gain insights from Nir Eyal, an expert in product design and user behavior.
  • Relevant for entrepreneurs, product designers, and marketers aiming to increase user retention.
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Product Details
ISBN-13 9780241184837
Cover / Binding Hardcover
Publisher Portfolio
Pages 256
Weight 155 g
Genres:
BusinessPsychologySelf-Help

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