In Creative Confidence, Tom Kelley and David Kelley, the co-founders of the world-renowned design firm IDEO, reveal how creativity is not just for artists and designers but for everyone. They argue that creativity is a mindset—a way of approaching the world that can be cultivated, strengthened, and applied to any area of life or work. Through engaging stories, practical strategies, and real-world case studies, the authors show how individuals and organizations can harness their creative potential to solve problems, innovate, and thrive.

Blending insights from psychology, design thinking, and business innovation, the book offers actionable techniques to overcome fear, self-doubt, and the belief that creativity is only for the "talented few." It encourages readers to take risks, experiment, and develop a creative mindset that leads to breakthrough ideas and lasting success.

Why read this book

• Shows how creativity is a skill that anyone can develop, regardless of profession.
• Provides real-life examples from companies like Google, Apple, and IDEO.
• Helps overcome fear and self-doubt that block creative thinking.
• Introduces practical techniques to generate and refine innovative ideas.
• Encourages a culture of experimentation, collaboration, and problem-solving.

About the authors

Tom Kelley is a partner at IDEO and the bestselling author of The Art of Innovation and Creative Confidence. He is a leading voice in fostering innovation and creativity in businesses worldwide.

David Kelley is the founder of IDEO and the Stanford d.school, where he has inspired thousands of students and professionals to embrace design thinking and creative problem-solving. He is a pioneer in user-centered design and has helped shape some of the most influential innovations of our time.