{"product_id":"writing-that-works-how-to-communicate-effectively-in-business","title":"Writing That Works","description":"\u003cp\u003e\u003ci\u003eWriting That Works\u003c\/i\u003e is the essential guide for anyone looking to master clear, concise, and impactful written communication in a professional setting. From entry-level professionals to seasoned executives, this classic resource offers expert advice on crafting compelling business memos, reports, emails, speeches, and resumes. It provides practical strategies and real-world examples to help readers articulate their thoughts effectively, drive action with persuasive language, and achieve their career goals through superior writing.\u003c\/p\u003e\u003ch4\u003eWhy You Should Read?\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eEnhance your professional communication by learning to articulate thoughts clearly in business emails, memos, and reports.\u003c\/li\u003e\n\u003cli\u003eDrive action and inspire with words by crafting persuasive proposals, recommendations, and presentations.\u003c\/li\u003e\n\u003cli\u003eAchieve career goals by writing resumes and cover letters that capture attention and lead to successful interviews.\u003c\/li\u003e\n\u003cli\u003eMaster persuasive writing techniques to create effective fund-raising and sales letters that deliver tangible results.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4\u003eAbout the Author\u003c\/h4\u003e\u003cp\u003e\u003cstrong\u003eKenneth Roman\u003c\/strong\u003e is a distinguished figure in the advertising industry, known for his leadership and expertise in communication. As the former Chairman and CEO of Ogilvy \u0026amp; Mather Worldwide, he has extensive experience in crafting messages that resonate and drive results. His insights into effective business writing are drawn from a career at the forefront of global marketing and communication.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eJoel Raphaelson\u003c\/strong\u003e is an accomplished writer and advertising executive who has collaborated with Kenneth Roman on this influential guide. His background in crafting compelling narratives and persuasive copy for major campaigns contributes significantly to the practical advice and real-world examples found within \u003ci\u003eWriting That Works\u003c\/i\u003e. Raphaelson's expertise helps readers understand how to apply writing principles to achieve their professional objectives.\u003c\/p\u003e","brand":"Collins Reference","offers":[{"title":"Default Title","offer_id":46467190325501,"sku":null,"price":1360.0,"currency_code":"NPR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0484\/4145\/8840\/files\/9780060956431.jpg?v=1752843696","url":"https:\/\/biblionepal.com\/products\/writing-that-works-how-to-communicate-effectively-in-business","provider":"BIBLIONEPAL","version":"1.0","type":"link"}