{"product_id":"getting-to-yes-negotiating-agreement-without-giving-in","title":"Getting to Yes","description":"\u003cp\u003eGetting to Yes is a groundbreaking guide to negotiation that offers a straightforward, universally applicable method for reaching mutually beneficial agreements. Developed by the Harvard Negotiation Project, the book outlines the principles of \"principled negotiation,\" focusing on interests rather than positions, generating options for mutual gain, and using objective criteria. This practical guide has helped millions of people negotiate successfully in personal and professional contexts.\u003c\/p\u003e\n\u003ch4\u003eWhy You Should Read This Book\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eLearn a proven method for successful negotiation.\u003c\/li\u003e\n\u003cli\u003eUnderstand the principles of \"principled negotiation.\"\u003c\/li\u003e\n\u003cli\u003eGain practical strategies for resolving conflicts and reaching agreements.\u003c\/li\u003e\n\u003cli\u003eImprove your communication and problem-solving skills.\u003c\/li\u003e\n\u003cli\u003eEnhance your ability to achieve mutually beneficial outcomes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eAbout the Authors\u003c\/h4\u003e\n\u003cp\u003eRoger Fisher was a professor at Harvard Law School and co-founder of the Harvard Negotiation Project. He was a pioneer in the field of negotiation and conflict resolution, and his work has had a profound impact on how negotiations are conducted worldwide.\u003c\/p\u003e\n\u003cp\u003eWilliam Ury is an American author, academic, and negotiation expert. He co-founded the Harvard Negotiation Project and has written several influential books on negotiation and conflict resolution, including \"Getting to Yes\" and \"The Power of a Positive No.\"\u003c\/p\u003e\n\u003cp\u003eBruce Patton is a co-founder of the Harvard Negotiation Project and a distinguished fellow of the Harvard Negotiation Research Project. He has co-authored several books on negotiation and conflict resolution, contributing significantly to the field with his research and practical insights.\u003c\/p\u003e\n\u003c!----\u003e","brand":"Cornerstone","offers":[{"title":"Default Title","offer_id":43894740910333,"sku":"","price":1118.0,"currency_code":"NPR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0484\/4145\/8840\/products\/615xNhCDBhL.jpg?v=1682228556","url":"https:\/\/biblionepal.com\/ja\/products\/getting-to-yes-negotiating-agreement-without-giving-in","provider":"BIBLIONEPAL","version":"1.0","type":"link"}