{"product_id":"creative-confidence","title":"Creative Confidence","description":"\u003cp data-start=\"200\" data-end=\"762\"\u003eIn \u003cem data-start=\"219\" data-end=\"240\"\u003eCreative Confidence\u003c\/em\u003e, Tom Kelley and David Kelley, the co-founders of the world-renowned design firm IDEO, reveal how creativity is not just for artists and designers but for everyone. They argue that creativity is a mindset—a way of approaching the world that can be cultivated, strengthened, and applied to any area of life or work. Through engaging stories, practical strategies, and real-world case studies, the authors show how individuals and organizations can harness their creative potential to solve problems, innovate, and thrive.\u003c\/p\u003e\n\u003cp data-start=\"764\" data-end=\"1107\"\u003eBlending insights from psychology, design thinking, and business innovation, the book offers actionable techniques to overcome fear, self-doubt, and the belief that creativity is only for the \"talented few.\" It encourages readers to take risks, experiment, and develop a creative mindset that leads to breakthrough ideas and lasting success.\u003c\/p\u003e\n\u003cp data-start=\"1109\" data-end=\"1134\"\u003e\u003cstrong data-start=\"1109\" data-end=\"1132\"\u003eWhy read this book\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1135\" data-end=\"1525\"\u003e\n\u003cli data-start=\"1135\" data-end=\"1221\"\u003eShows how creativity is a skill that anyone can develop, regardless of profession.\u003c\/li\u003e\n\u003cli data-start=\"1222\" data-end=\"1298\"\u003eProvides real-life examples from companies like Google, Apple, and IDEO.\u003c\/li\u003e\n\u003cli data-start=\"1299\" data-end=\"1367\"\u003eHelps overcome fear and self-doubt that block creative thinking.\u003c\/li\u003e\n\u003cli data-start=\"1368\" data-end=\"1444\"\u003eIntroduces practical techniques to generate and refine innovative ideas.\u003c\/li\u003e\n\u003cli data-start=\"1445\" data-end=\"1525\"\u003eEncourages a culture of experimentation, collaboration, and problem-solving.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1527\" data-end=\"1752\"\u003e\u003cstrong data-start=\"1527\" data-end=\"1549\"\u003eAbout the authors\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1527\" data-end=\"1752\"\u003eTom Kelley is a partner at IDEO and the bestselling author of \u003cem data-start=\"1614\" data-end=\"1637\"\u003eThe Art of Innovation\u003c\/em\u003e and \u003cem data-start=\"1642\" data-end=\"1663\"\u003eCreative Confidence\u003c\/em\u003e. He is a leading voice in fostering innovation and creativity in businesses worldwide.\u003c\/p\u003e\n\u003cp data-start=\"1754\" data-end=\"2052\"\u003eDavid Kelley is the founder of IDEO and the Stanford d.school, where he has inspired thousands of students and professionals to embrace design thinking and creative problem-solving. He is a pioneer in user-centered design and has helped shape some of the most influential innovations of our time.\u003c\/p\u003e","brand":"William Collins","offers":[{"title":"Default Title","offer_id":46138565067005,"sku":"","price":560.0,"currency_code":"NPR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0484\/4145\/8840\/files\/71BylW55W0L._SL1500.jpg?v=1742562508","url":"https:\/\/biblionepal.com\/ja\/products\/creative-confidence","provider":"BIBLIONEPAL","version":"1.0","type":"link"}