{"product_id":"contagious","title":"Contagious","description":"\u003cp\u003eContagious by Jonah Berger explores the science behind why certain ideas, products, and behaviors become popular. Drawing on his extensive research, Berger identifies six key principles that drive word-of-mouth and social transmission. By understanding these principles, readers can learn how to craft messages and products that are more likely to catch on and spread. The book is filled with real-world examples and actionable insights, making it a valuable resource for marketers, entrepreneurs, and anyone interested in influencing others.\u003c\/p\u003e\n\u003ch4\u003eWhy You Should Read This Book\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eUnderstand the science behind why things become popular.\u003c\/li\u003e\n\u003cli\u003eLearn six key principles that drive word-of-mouth and social transmission.\u003c\/li\u003e\n\u003cli\u003eGain actionable insights for crafting messages and products that spread.\u003c\/li\u003e\n\u003cli\u003eExplore real-world examples that illustrate these principles.\u003c\/li\u003e\n\u003cli\u003eEnhance your marketing and influence strategies.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eAbout the Author\u003c\/h4\u003e\n\u003cp\u003eJonah Berger is a professor at the Wharton School at the University of Pennsylvania, where he specializes in marketing and social influence. He has published numerous articles in top-tier academic journals and is a sought-after speaker and consultant. Berger's work focuses on understanding the behavioral science behind why people share and how social influence can be harnessed to drive success. His books \"Contagious\" and \"Invisible Influence\" have been bestsellers and widely acclaimed for their insights into human behavior.\u003c\/p\u003e\n\u003c!----\u003e","brand":"Simon \u0026 Schuster","offers":[{"title":"Default Title","offer_id":41252813439128,"sku":"","price":798.0,"currency_code":"NPR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0484\/4145\/8840\/products\/08f705_b95afc63e8854913bdb48f6520d40a9a_mv2.jpg?v=1664250460","url":"https:\/\/biblionepal.com\/ja\/products\/contagious","provider":"BIBLIONEPAL","version":"1.0","type":"link"}