{"product_id":"the-advertising-concept-book","title":"The Advertising Concept Book","description":"\u003cp\u003eIn creative advertising, no amount of glossy presentation will improve a bad idea. That's why this book is dedicated to the first and most important lesson: concept.\u003c\/p\u003e\n\u003cdiv data-role=\"bva-reveal\"\u003e\n\u003cp\u003eStructured to provide both a complete course on advertising and a quick reference on particular topics, it covers every aspect of the business, from how to write copy and learn the creative  Process to how agencies work and the different strategies used for all types of media. This edition features substantially revised and expanded chapters on both interactive and integrated advertising, plus an entirely new chapter on branded social media.\u003c\/p\u003e\n\u003cp\u003ePete Barry outlines simple but fundamental rules about how to 'push' an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty years' worth of international, award-winning ad campaigns - in the form of over 500 'roughs' specially produced by the author, many of which are new to this edition - also reinforces the book's core lesson: that a great idea will last forever.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cblockquote\u003e\n\u003cp class=\"col-12 clearfix my1\"\u003e\u003cspan class=\"col col-6 md-col-4\"\u003eFormat:\u003c\/span\u003e\u003cspan class=\"col col-6\"\u003ePLC (no jacket)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"col-12 clearfix my1\"\u003e\u003cspan class=\"col col-6 md-col-4\"\u003eEdition Type:\u003c\/span\u003e\u003cspan class=\"col col-6\"\u003eThird edition\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"col-12 clearfix my1\"\u003e\u003cspan class=\"col col-6 md-col-4\"\u003eSize:\u003c\/span\u003e\u003cspan class=\"col col-6\"\u003e23.8 x 20.0 cm\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"col-12 clearfix my1\"\u003e\u003cspan class=\"col col-6 md-col-4\"\u003eExtent:\u003c\/span\u003e\u003cspan class=\"col col-6\"\u003e320 \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003cp class=\"col-12 clearfix my1\"\u003e \u003c\/p\u003e\n\u003c\/div\u003e","brand":"Thames \u0026 Hudson","offers":[{"title":"Default Title","offer_id":46230116761853,"sku":"","price":5049.0,"currency_code":"NPR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0484\/4145\/8840\/files\/9780500518984_jpg.webp?v=1745414363","url":"https:\/\/biblionepal.com\/fr\/products\/the-advertising-concept-book","provider":"BIBLIONEPAL","version":"1.0","type":"link"}