{"product_id":"start-up-marketing-strategies-11-real-life-cases-of-indian-start-ups","title":"Start Up Marketing Strategies","description":"\u003cp\u003eThis book presents 11 real-life case studies of Indian start-ups, offering an in-depth analysis of their marketing challenges across product, price, place, and promotion. It examines the experiences of successful Indian entrepreneurs from diverse sectors including health tech, fintech, media and entertainment, and fast-moving consumer goods (FMCG). Each case illuminates specific marketing mix dilemmas and details the innovative strategies employed by founders and CEOs to overcome them.\u003c\/p\u003e\u003ch4\u003eWhy You Should Read?\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eGain practical insights into real-world marketing challenges faced by start-ups.\u003c\/li\u003e\n\u003cli\u003eLearn from the innovative solutions and decisions of Indian entrepreneurs.\u003c\/li\u003e\n\u003cli\u003eUnderstand the application of marketing mix principles in diverse start-up environments.\u003c\/li\u003e\n\u003cli\u003eExplore case studies covering health tech, fintech, FMCG, and media sectors.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"SAGE Publications","offers":[{"title":"Default Title","offer_id":42528250593533,"sku":null,"price":960.0,"currency_code":"NPR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0484\/4145\/8840\/products\/start-up-marketing-strategies-11-real-life-cases-of-indian-start-ups-biblionepal.jpg?v=1664273456","url":"https:\/\/biblionepal.com\/fr\/products\/start-up-marketing-strategies-11-real-life-cases-of-indian-start-ups","provider":"BIBLIONEPAL","version":"1.0","type":"link"}