{"product_id":"new-kings-of-the-world-the-rise-and-rise-of-eastern-pop-culture","title":"New Kings of the World","description":"\u003cp\u003eFatima Bhutto's \"New Kings of the World\" examines the global phenomenon of Eastern popular culture, highlighting its emergence from the Global South and its growing influence against traditional Western dominance. The book explores how cultural powerhouses like Bollywood, Turkish dizi, and K-pop are captivating international audiences, offering a distinct blend of modernity and traditional values that resonates deeply with millions worldwide.\u003c\/p\u003e\u003ch4\u003eWhy You Should Read?\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eUnderstand the significant shift in global soft power as Eastern entertainment challenges Western cultural supremacy.\u003c\/li\u003e\n\u003cli\u003eGain insights into the success stories of Indian, Turkish, and South Korean media industries through exclusive interviews and behind-the-scenes accounts.\u003c\/li\u003e\n\u003cli\u003eExplore how local cultures are reasserting their value and shaping a new global mass culture beyond \"Westoxified\" narratives.\u003c\/li\u003e\n\u003cli\u003eDiscover the cultural forces behind phenomena like Shah Rukh Khan's global appeal, the reach of Turkish soap operas, and the rise of K-Pop.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Aleph Book Company","offers":[{"title":"Default Title","offer_id":44087628300541,"sku":"","price":800.0,"currency_code":"NPR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0484\/4145\/8840\/files\/q_5515bf49-1746-4366-8f1d-314a14161f9e.jpg?v=1694931516","url":"https:\/\/biblionepal.com\/fr\/products\/new-kings-of-the-world-the-rise-and-rise-of-eastern-pop-culture","provider":"BIBLIONEPAL","version":"1.0","type":"link"}