{"product_id":"kotler-on-marketing","title":"Kotler on Marketing","description":"\u003cp\u003e“KOTLER ON MARKETING” by Philip Kotler is a comprehensive guide that distills the wisdom from his bestselling textbooks and renowned seminars into a single, practical resource. This book is a must-read for business executives seeking to master the art of marketing, offering insights into understanding customer needs, building brand equity, and fostering long-term customer loyalty.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eWhy You Should Read?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cb\u003eExpertise Combined:\u003c\/b\u003e Kotler integrates the knowledge from his acclaimed textbooks and seminars, providing a holistic view of marketing strategies and tactics.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003ePractical Approach:\u003c\/b\u003e The book offers actionable advice, making it a valuable tool for implementing effective marketing strategies in real-world scenarios.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eClear and Logical Structure:\u003c\/b\u003e Kotler’s writing is renowned for its clarity, logic, and precision, ensuring that complex marketing concepts are easily understood.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eComprehensive Coverage:\u003c\/b\u003e From assessing customer needs to creating loyal customers, the book covers all essential areas of marketing, making it an all-in-one resource.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eScientific Foundation:\u003c\/b\u003e Kotler’s rigorous training in economics, mathematics, and behavioral sciences underpins his insights, adding depth and credibility to his advice.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Free Press","offers":[{"title":"Default Title","offer_id":41252720640152,"sku":null,"price":1438.0,"currency_code":"NPR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0484\/4145\/8840\/files\/9780684860473.01._SCRM.jpg?v=1771954927","url":"https:\/\/biblionepal.com\/fr\/products\/kotler-on-marketing","provider":"BIBLIONEPAL","version":"1.0","type":"link"}