{"product_id":"inspired-how-to-create-tech-products-customers-love","title":"INSPIRED","description":"\u003cp data-mce-fragment=\"1\"\u003eHow do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—define, design and develop the products that have earned the love of literally billions of people around the world?\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003ePerhaps surprisingly, they do it very differently than the vast majority of tech companies. In\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eINSPIRED\u003c\/i\u003e, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWith sections on assembling the right people and skills, discovering the right product, embracing an effective yet lightweight process, scaling the product organization, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWhether you’re an early stage startup working to get to product\/market fit, or a growth-stage company working to scale your organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers,\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eINSPIRED\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003ewill take you and your product organization to a new level of customer engagement, consistent innovation, and business success.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFilled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—\u003ci data-mce-fragment=\"1\"\u003eINSPIRED\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003ewill show you how to turn up the dial of your own product efforts, creating technology products your customers love.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44326952239357,"sku":"","price":4650.0,"currency_code":"NPR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0484\/4145\/8840\/files\/61Ga-ZFeDXL._AC_UF1000_1000_QL80.jpg?v=1701937577","url":"https:\/\/biblionepal.com\/fr\/products\/inspired-how-to-create-tech-products-customers-love","provider":"BIBLIONEPAL","version":"1.0","type":"link"}