{"product_id":"inside-coca-cola-a-ceos-life-story-of-building-the-worlds-most-popular-brand","title":"Inside Coca-Cola","description":"\u003cp\u003e\u003cem\u003eInside Coca-Cola\u003c\/em\u003e provides an insider’s look into the leadership and strategies that shaped one of the world’s most iconic brands. Written by Neville Isdell, a former CEO of The Coca-Cola Company, the book offers a behind-the-scenes account of his journey, from humble beginnings in Zambia to the helm of a global empire. Packed with personal anecdotes and business insights, this memoir explores the challenges of revitalizing a brand, navigating crises, and fostering innovation on a global scale.\u003c\/p\u003e\n\u003ch4\u003eWhy You Should Read This Book\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eGain valuable business and leadership lessons from a renowned CEO.\u003c\/li\u003e\n\u003cli\u003eExplore the history and evolution of Coca-Cola as a global brand.\u003c\/li\u003e\n\u003cli\u003eUnderstand the challenges of managing corporate crises and cultural shifts.\u003c\/li\u003e\n\u003cli\u003eLearn how Isdell implemented sustainability initiatives within a business context.\u003c\/li\u003e\n\u003cli\u003eAn inspiring story of resilience and ambition, told through a personal lens.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eAbout the Authors\u003c\/h4\u003e\n\u003cp\u003eNeville Isdell is a former chairman and CEO of The Coca-Cola Company, credited with rejuvenating the brand during his tenure. Co-author David Beasley is an accomplished journalist who brings clarity and narrative depth to this engaging memoir. Together, they offer an authentic and informative exploration of leadership and global business.\u003c\/p\u003e","brand":"St. Martin's Press","offers":[{"title":"Default Title","offer_id":44177443750141,"sku":"","price":640.0,"currency_code":"NPR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0484\/4145\/8840\/files\/71npfxMFRJL._AC_UF1000_1000_QL80.jpg?v=1697804501","url":"https:\/\/biblionepal.com\/fr\/products\/inside-coca-cola-a-ceos-life-story-of-building-the-worlds-most-popular-brand","provider":"BIBLIONEPAL","version":"1.0","type":"link"}