{"product_id":"blue-ocean-shift","title":"Blue Ocean Shift","description":"\u003cp\u003e\u003cem\u003eBlue Ocean Shift\u003c\/em\u003e, from Renée Mauborgne and Chan Kim, provides a practical framework for organizations to move beyond intense competition and create uncontested new market spaces. Building on the core concepts of \u003cem\u003eBlue Ocean Strategy\u003c\/em\u003e, this book offers a clear roadmap for achieving sustainable growth through innovation.\u003c\/p\u003e\u003ch4\u003eWhy You Should Read?\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eLearn a systematic approach to create new market spaces, moving beyond existing competition.\u003c\/li\u003e\n\u003cli\u003eAccess practical tools and a step-by-step guide to foster innovation and drive organizational change.\u003c\/li\u003e\n\u003cli\u003eExplore diverse real-world case studies demonstrating successful market creation and sustained growth.\u003c\/li\u003e\n\u003cli\u003eGain insights essential for leaders, entrepreneurs, and professionals aiming to redefine their industry.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Pan Macmillan","offers":[{"title":"Default Title","offer_id":43696844865789,"sku":"","price":1120.0,"currency_code":"NPR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0484\/4145\/8840\/files\/71s3JW0Ux-L.jpg?v=1772016580","url":"https:\/\/biblionepal.com\/es\/products\/blue-ocean-shift","provider":"BIBLIONEPAL","version":"1.0","type":"link"}