{"product_id":"beyond-disruption-innovate-and-achieve-growth-without-displacing-industries-companies-or-jobs","title":"Beyond Disruption","description":"\u003cp\u003eW. Chan Kim and Renée A. Mauborgne, the #1 global bestselling authors of \u003cem\u003eBlue Ocean Strategy\u003c\/em\u003e, introduce a bold new idea: \u003cem\u003enondisruptive creation\u003c\/em\u003e. This book offers a fresh perspective on innovation and growth, demonstrating how companies can thrive and create new markets without the displacement of jobs, companies, or entire industries often associated with traditional disruption.\u003c\/p\u003e\u003cp\u003eWhile disruption has dominated innovation theory, it inherently involves a destructive element. Drawing on three decades of research, Kim and Mauborgne reveal an alternative approach that complements disruption. Similar to how \u003cem\u003eBlue Ocean Strategy\u003c\/em\u003e redefined strategy as creating rather than competing, \u003cem\u003eBeyond Disruption\u003c\/em\u003e expands the existing view of innovation by focusing on creating new opportunities that do not directly displace existing market players. The book highlights the distinct advantages of nondisruptive creation for both business and society, providing a practical framework alongside diverse examples from across all sectors.\u003c\/p\u003e\u003ch4\u003eWhy You Should Read?\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eDiscover a new paradigm for innovation that promotes growth without societal displacement.\u003c\/li\u003e\n\u003cli\u003eLearn how to identify and execute nondisruptive growth opportunities within your organization.\u003c\/li\u003e\n\u003cli\u003eUnderstand how to balance business growth strategies with positive societal impact.\u003c\/li\u003e\n\u003cli\u003eGain a practical framework from leading strategy thinkers to guide your innovation efforts.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Harvard Business Review Press","offers":[{"title":"Default Title","offer_id":44071805059325,"sku":"","price":2160.0,"currency_code":"NPR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0484\/4145\/8840\/files\/aecdw.jpg?v=1693810500","url":"https:\/\/biblionepal.com\/es\/products\/beyond-disruption-innovate-and-achieve-growth-without-displacing-industries-companies-or-jobs","provider":"BIBLIONEPAL","version":"1.0","type":"link"}