{"product_id":"the-formula","title":"The Formula","description":"\u003cp\u003eThe Formula tells the story of how F1 grew into a multi-billion-dollar global media business, as the book presents it. It looks at the business side of the sport: not only the cars and races, but also the deals and the financial operation behind them. Ferrari, Bernie Ecclestone, Christian Horner, Daniel Ricciardo and Lewis Hamilton appear in the story. The book follows a commercial empire built in the 20th century, left almost obsolete in the early 21st, and now dominant again. Its themes include big money, feuds and daring gambles.\u003c\/p\u003e\u003ch4\u003eWhy You Should Read?\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eDiscover how the book traces F1 from a 20th century commercial empire to a world leader today.\u003c\/li\u003e\n\u003cli\u003eUnderstand the deals and the financial operation that sit beneath the cars and the races.\u003c\/li\u003e\n\u003cli\u003eMeet Bernie Ecclestone, Christian Horner, Daniel Ricciardo and Lewis Hamilton, along with the Ferrari team, inside the sport's business story.\u003c\/li\u003e\n\u003cli\u003eEnjoy a tale of big money, intense feuds and audacious gambles set in glamorous locations.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Monoray","offers":[{"title":"Default Title","offer_id":71526947586301,"sku":null,"price":1118.0,"currency_code":"NPR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0484\/4145\/8840\/files\/9781800962453-2cf10b64e7fad1a6.jpg?v=1791792187","url":"https:\/\/biblionepal.com\/de\/products\/the-formula","provider":"BIBLIONEPAL","version":"1.0","type":"link"}